EUROVISION – We’re back! But why now?

How Spain and the UK turned things around

The UK and Spain have been the butt of the Eurovision jokes for quite a few years now, and most people had given up hope of either country ever bouncing back again, but as the votes came in with 10s and 12s, the feeling of “Is this really happening?” started changing to “This really is happening!”

In the end, with Russia banned, Ukraine won with The folk-rap act, Kalush Orchestraas as the European audience decided to vote in support of a country at war. I’m sure both Sam Ryder and Chanel were disappointed, but understood the final result: UK: 2nd, Spain: 3rd.

How did the UK turn things around from 0 to 466 points? It finally puts to bed the belief that voters don’t vote for certain countries, as both Russia and Israel have won in recent years.

Can we learn anything from this year’s results and apply it to business, language learning or life goals?

Firstly, with the erroneous belief behind them, they decided to take the competition seriously (attitude), something that they hadn’t done for about 30 years.

Secondly, they chose a singer with a great voice (Sam Ryder) with a huge vocal range who had 12.1 million followers on Tictoc. Sam’s cover versions impressed their original singers. Alicia Keys was so impressed, she sang a duet with him (Talent).

Thirdly, they picked a quality song written by professional songwriters (with its octave jump in the chorus), influenced by classic British artists such as Queen, Elton John and David Bowie with someone who could perform it well (Quality).

Fourthly, the set was designed to convey the meaning of the song, with “space and stars” as the theme. Not spectacular, but a lot of thought was put into it all the same (Image).

Lastly, and probably most importantly, a marketing team devised a plan to promote the song around Europe in the months preceding the contest. Songs tend to grow on you, and if you’ve already heard the song a lot of times, you’re more likely to vote for it, unless it’s rubbish!! (Promotion).

Both the UK and Spain showed that when you spend the time planning something carefully and work hard to implement it with a positive attitude, your results are going to improve dramatically. Let’s see what happens next year.

Eurovision is back. What are your thoughts?

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